For Modern Aesthetic Practices

An AI Concierge that sounds like you.

Your Done-For-You DM System, built for MedSpas.

Knowledge. Communication. Relationships. Trust.
Putting your clinic first with more replies, more bookings, and more revenue.

So What Does Done-For-You Actually Mean?

We build it. You focus on what matters: your clients. Tech problem? Solved.

Your AI Concierge is built to sound like your best front-desk person, trained on your voice, your treatments, and your pricing. Most clients won't realize they're not chatting with a person. No scripts. No "press 1 for pricing." Just clear, on-brand conversation that moves leads toward booking while you're holding a syringe.

01

We Get To Know Your Business

Your services, treatments, pricing, protocols, tone of voice, the way you greet a client on their first visit. We extract everything that makes your clinic yours, and we encode it into your Concierge.

02

You Choose The Path

What's your real pain point? Missed after-hours inquiries. "How much for Botox?" on repeat. Booking friction. Response time. We build the concierge around the one outcome that moves your revenue, then layer in the rest.

03

We Go Live, You Stay Focused

The concierge launches in your Instagram DMs. Every inquiry gets a response in under 60 seconds. Hot leads get your booking link, straight in the DM. You keep treating clients. We keep tuning the system.

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Speed to lead is everything. Your Concierge responds in under 60 seconds, in your voice, around the clock.

The Speed-To-Lead Reality

391%

higher conversion when responding within one minute

Velocify Research
21x

more likely to qualify a lead when contacted in 5 minutes vs. 30

MIT / Harvard Business Review
78%

of buyers purchase from the first business to respond

Lead Response Management Study
9.5 hrs

average follow-up time in the aesthetics industry

MyMedLeads / Nextech

Built for the GTA. Designed for the Toronto injector market, where premium pricing demands premium communication.

welcome · the first touch
The Promise

We texturize conversations, so clients glide seamlessly through their MedSpa journey. Calm. Held. Unhurried.

Your AI Concierge ensures every inquiry is answered, promptly, professionally, and always on-brand. A premium solution for businesses where value deserves clear, elegant explanations.

Proof on a Tuesday Afternoon

While You Were Working...

You finished a HydraFacial at 3:47 PM. Here's what your AI Concierge handled while your phone was face-down.

3:47 PM · the DM you missed

3:47 PM, three DMs came in.
Your Concierge answered all of them.

One asked about Botox pricing. One wanted to know your HydraFacial process. One got your booking link and locked in a consult for next Thursday at 2:15 PM. You were undistracted the entire time. Your client got your full attention. The booking got handled.

3 DMs answered
1 Consult booked
24/7 Never closed
How It Actually Works

Four steps. No tech headaches.

You stay focused on your clients. We handle the infrastructure.

I
She DMs.

The engine monitors your Instagram, 24/7

Never miss an inquiry, even at 2 AM on a Sunday. Every message is seen, tracked, and handled.

II
We reply.

Your AI answers "How much?" and "Do you book?", instantly

Smart responses that sound like you. Trained on your voice, your pricing, your treatments.

III
It guides them to book.

Hot leads get your booking link, sent right in the DM

No friction. Once your Concierge recognizes booking intent, it sends the client your booking link with a warm, on-brand handoff. The consult lands on your calendar. You never lift a finger.

IV
You notice.

You check your phone after treatment, and see new bookings

That's it. Revenue protected while you were present for the client in front of you.

The Positioning

Built for MedSpas.
Only MedSpas. From day one.

Not a digital agency that added a MedSpa tab. Not generalist infrastructure retrofitted with AI. A concierge system, built for this from day one.

Perfect for

  • Independent nurse injectors
  • Founder-led MedSpas
  • Growing aesthetic clinics
  • Multi-provider locations
  • Clinics focused on premium client experience

Especially helpful if you

  • Miss DMs outside business hours
  • Get constant "How much?" messages
  • Have a front desk overwhelmed with Instagram inquiries
  • Want more consult bookings without hiring more staff
  • Struggle to respond instantly during treatments
Investment

Luxury infrastructure.
Priced like it.

One Concierge. Two ways in. Echo Care comes included with both, so your Concierge never goes stale.

Echo Build

For solo founders, new openings, and independent clinics building their foundation.

$1,497CAD one-time
  • Your first 30 days of Echo Care included, then $397/month. Pause anytime.
  • Custom AI Concierge living in your Instagram DMs
  • Echo Response™: your brand voice, captured
  • Knowledge Library tailored to your services
  • Guided answers with built-in safety boundaries
  • Human handoff for anything clinical
  • Booking link handoff to your calendar
  • Live handover session + quick-reference guide

Echo Care

Included with every build. After your included period, it simply continues, voice tuning, treatment updates, technical health, so your Concierge keeps sounding like you as your business evolves.

$397CAD / month
Monthly DM review + quarterly Echo refresh.
  • Monthly flow audits & optimizations
  • Seasonal touch-ups (greetings, promos, price updates)
  • Priority support & troubleshooting
  • Updates as Instagram & AI evolve
  • Need a quieter season? Pause anytime, no lock-in

A Concierge isn't a one-time install, it's a living system. Instagram evolves. Your treatments change. Your voice grows. Echo Care keeps it tuned to you, not frozen on launch day.

Echo Spotlight

For a new product, a seasonal push, or a limited-time offer. A fully built promotional flow inside your Concierge, ready for the length of your campaign.

$497CAD / campaign
Built, tested, and live for your promotion.
  • Guided questions built around your offer
  • Objection handling & price justification
  • Routing straight to your booking or offer
  • Tuned to the season, product, or promotion
  • Available to active Echo Care clients

When you have something worth spotlighting, your Concierge makes sure every client hears about it, in your voice.

What makes the Signature different

Echo Story™: your Concierge knows you.

The founder is the brand. So before your Concierge ever quotes a price, it should be able to answer the question that actually earns trust: "Who's behind this clinic?"

Once you sign on, I gather your story: your path into aesthetics, your philosophy, why you opened your doors, and encode it into a dedicated layer of your Knowledge Library. The result is a Concierge that doesn't just handle logistics. It speaks to your experience, your values, and the reason a client should feel safe in your chair, in your voice, the way you'd say it yourself.

Not a bot reciting your prices. A first impression that sounds like the person your clients came for.

The Echo Promise

Three things you can count on.

Your clients deserve a reply. You deserve your evening back.

Pricing current as of July 2026. Questions? info@softlogicstudio.ca

Questions

Before you DM Glow.

How is this different from a digital marketing agency?
A digital agency does ten things for a hundred industries. SoftLogic does one thing for one industry: AI-powered Instagram concierge systems, built only for MedSpas. The vocabulary, the flow logic, the pricing psychology: all of it is tuned to how MedSpa clients actually ask and book. That depth doesn't exist when you're one of fifty service lines on an agency's menu.
Is this just a chatbot?
No. Chatbots follow rigid scripts. Your AI Concierge is trained on your actual voice, pricing, and treatments, and handles natural conversation the way a skilled front-desk concierge would. Most clients don't realize they're not chatting with a person.
How long does setup take?
Typically 10–15 business days from our first working session. We build the knowledge library together, tune the voice, run test conversations, then go live.
What if I already use another DM tool?
SoftLogic integrates cleanly with most existing Instagram setups. We audit what you have first. If it's working, we build on it. If it's not, we rebuild it.
Do I need to be technical?
Not at all. You handle the clients. We handle the infrastructure.
What if I don't love it?
We build the concierge with you over 10–15 days, with check-ins at every stage so you approve the voice before it goes live. If something feels off after launch, we tune it during your first 30 days at no additional cost. That's Echo Care, included with every build.

The next DM your MedSpa receives is either revenue — or silence.

See what happens when silence isn't an option. Experience the live demo, or book a 15-minute walkthrough with Anna.

DM "Glow" to @softlogic_demo See the concierge in action
Or book a 15-min demo call
the handoff · from DM to booked
Built for the Greater Toronto Area

Your clients don't all speak English.
Your concierge doesn't either.

The Greater Toronto Area is one of the most multilingual markets in the world. When a client messages your clinic in Punjabi, Mandarin, Arabic, or Portuguese, your concierge answers fluently, in their language and your brand voice. No barrier between an interested client and their next consult, and no lead lost in translation.

Our Mission

SoftLogic Studio's mission is to unify human presence with intelligent systems, so independent MedSpa owners don't have to choose between operating their business and embodying it.

From Me to You

I've spent the better part of two decades inside the world of independent business, not as a spectator, but as the person in the room making it work. Marketing, communications, technology, journalism. Young founders building empires from nothing. Industries that had no business being in the same sentence. I learned early that skills travel. And so did I.

Over time, a pattern developed. A quiet erosion. Brilliant people. Exceptional craft. And a growing gap between the luxury experience they delivered in person, and the communication it took to get there.

That gap has a cost. And in the MedSpa world, where clients are investing in themselves, where trust is everything, where a single unanswered DM can quietly become someone else's booking, that cost is highest.

I'm 41. I get treatments myself. I've sat in your clients' chairs. I've felt the difference between a clinic that makes you feel held from the first message, and one that goes silent and hopes you'll follow up.

I built SoftLogic because I had the knowledge, the background, and the belief that independent MedSpa owners deserve infrastructure that matches the care they give their clients every single day.

This isn't a tool. It's a relationship. One where we learn your voice together, build something that sounds like you, and make sure no client ever feels like an afterthought.

I also want to say something about AI, because I know it can feel like a lot.

I'm not a developer in a basement. I get Botox. I research red light therapy. I notice when a clinic's Instagram feels cold and when it feels like a warm referral from a friend. I live in the same world you do, and I care about the same things you care about: how something feels, how it's received, whether it represents you well.

That's why I built SoftLogic the way I did. Not to hand you a piece of software and wish you luck, but to be in your corner while we build something that grows with you.

You don't have to figure out AI. That's my job. Yours is the craft. I'll handle the rest.

You give your clients the best of yourself. Let me help you give them that, even when you're not in the room.

Anna 🌷